REGISTRATION CATEGORY	EARLY 4/14	REGULAR	ONSITE 6/16
DENTIST - FDA/ADA MEMBER	$0	$0	$49
NON-MEMBER DENTIST	$49	$49	$59
PRACTICE ADMINISTRATOR	$49	$49	$59

Description:

Word of mouth has always been the foundation for the acquisition of new patients by a dental practice, but in the internet age, word of mouth is transformed because of reviews sites like Google, Yelp and Facebook. Online reviews are now one of the biggest ranking factors in a local search. Being credible is only one piece of the puzzle though. Your practice also needs to be found online when people are searching for a dentist near them. Are you at the top of the Google Maps Pack? If not, you are invisible and all those great reviews are not doing much good. In this lecture, Dr. Tau will share numerous tips and best practices to not only become credible, but also visible online. This comprehensive reputation marketing course will cover how to generate reviews as well as how to handle the dreaded negative review. Dr. Tau also will share what the best practices are when it comes to online reviews. Additionally, Dr. Tau will discuss the system that has been tried and tested in his own office, enabling him to take his practice to the next level simply by marketing his reputation. If you want to learn everything there is to know about online reviews, this is the lecture for you.

Learning objectives:

Participants will be able to:

• understand the importance of taking control of your online presence.
• learn software programs that help manage your reputation.
• see why your practice may not be ranking as high as it could be.
• discuss ways in which patient reviews can manifest online.
• develop strategies for garnering positive patient reviews.
• review team training tips for garnering positive feedback.