Florida Dental Convention

FDC2023 Session Directory

2023: The Internal and External Marketing Tools You Must Incorporate to Grow Your Practice in Economically Challenging Times

Course Code: NC06
Speaker: Dr. Joshua Gindea, DDS
Start: Friday, June 30, 2023, 9:00 AM
End: Friday, June 30, 2023, 12:00 PM
Audience: Dentists, Practice Administrators


 EARLY 4/14


 ONSITE 6/16 














2023 will be challenging! This lecture will provide you all the information you need to know about the latest advances in internal and external marketing for today’s dental practice. By utilizing these marketing techniques, you can turn 2023 from a challenging economic problem to the most successful year you have ever had. Incorporating the tools taught in this lecture can help you drastically grow your revenues and your patient base in 2023 and beyond!

Learning objectives:

Participants will be able to:

  • understand how the current economic situation affects dental practices.
  • incorporate new digital tools to make their offices more efficient and their patients happier.
  • implement search engine marketing tools — Google ads, Facebook ads, e-mail capture and retargeting techniques to bring new patients into the office.
  • compare internal marketing tools and strategies to determine which will work in their practices.
  • review website do's and don'ts.
  • understand what Google and other search engines are looking for.
  • develop internal and external marketing strategies that will boost office income.
  • recognize the importance of an outstanding recall and reminder texting system.

Full Sponsor(s):

Doctors Internet

Speaker: Dr. Joshua Gindea, DDS, DoctorsInternet

About the speaker: Dental degree, New York University College of Dentistry; co-founder, DoctorsInternet; private practice, New York, NY.

Disclosure: I or members of my immediate family have a financial relationship with DoctorsInternet that may be relevant to this presentation.

(c) 2023, Florida Dental Association