REGISTRATION CATEGORY	EARLY 4/14	REGULAR	ONSITE 6/16
DENTIST - FDA/ADA MEMBER	$0	$0	$49
NON-MEMBER DENTIST	$49	$49	$59
TEAM MEMBER	$49	$49	$59
DENTAL STUDENT	$49	$49	$59

Description:

Starting a practice from scratch, acquiring a practice or giving your existing practice a much-needed boost — they all come with unique goals and pain points. But what they all have in common is the need for a solid growth strategy! In this course, you’ll hear from Shay Berman, a marketing expert and owner of the 5X Inc. 5000-ranked marketing agency, Digital Resource, as well as Jason Kaplan, Palm Beach Law Group’s senior healthcare attorney specializing in dental practices. Together, they’ll walk you through what it takes to grow your practice at any stage (SEO, internal practice marketing and more) and avoid legal pitfalls (how to open a practice, business structure and more) that practice owners may encounter. Attendees will walk away equipped with the information needed to make educated decisions about future-proofing their practices!

Learning objectives:

Participants will be able to:

• identify what digital marketing options are out there and how they work.
• discover which digital marketing platforms are best to bring in certain types of patients and case types.
• track your digital advertising effectiveness and ROI all the way down to the dollar.
• learn how to open a start-up practice.
• address partnership and mergers, employee agreements and select the right banking loan.