Florida Dental Convention

FDC2021 Session Directory

How to Use Internet Marketing to Bring in New Patients, Prime Cases and Increased Revenue Fast!

Course Code: NC09
Speaker: Mr. Shay Berman
Start: Friday, June 25, 2021, 2:00 PM
End: Friday, June 25, 2021, 4:30 PM
Audience: Dentists, Assistants, Hygienists, Administrative Staff, Laboratory Technician, Dental Student


This lecture will cover seven types of online marketing, including website design, search engine optimization, social media, Facebook ads, Google ads, video content and live chat in a conversational format. This lecture will define these seven types of online marketing, how and when they should be used, and provide creative ideas on implementation. Mr. Berman will showcase studies of marketing in real practices to shed light on what you can expect from your own online marketing when done properly. At the conclusion of this course, attendees will be able to determine if their own marketing is effective, how to track marketing efforts and the tools to effectively market their practice. This course comes with a free one–on-one online marketing practice analysis ($500 value) as well as a free test month of managed live chat services.

Learning objectives:

Participants will be able to:  

  • understand more about the internet than ever before and the power it has to bring in the new patient flow needed.  

  • learn how to bring in the fee-for-service patients and the case types the dental team hungers for. 

  • identify the seven types of online marketing and how to implement them.  

  • determine marketing efficiency and how to improve and track marketing efforts.  

Full Sponsor(s):

Digital Resource

Speaker: Mr. Shay Berman, Digital Resource

About the speaker: Bachelor’s degree in advertising and digital marketing, Michigan State University; founder and president, Digital Resource.

Disclosure: I or members of my immediate family have a financial relationship with Digital Resource that may be relevant to this presentation.

(c) 2022, Florida Dental Association