Florida Dental Convention
Dentistry's Deadliest Marketing Mistakes
Course code: NC01
Start time: Thursday, June 27, 2019, 9:00 AM
End time: Thursday, June 27, 2019, 11:00 AM
Room: PALM BEACH
Recommended Participants: Dentists
Track: FINANCIAL
Full Sponsor:
Scheduling Institute

Speaker: Ms. April Sharp

About the speaker: Senior certified training specialist, The Scheduling Institute.

I or members of my immediate family have a financial relationship with Scheduling Institute that may be relevant to this presentation.

Disclosure: I or members of my immediate family have a financial relationship with Scheduling Institute that may be relevant to this presentation.

REGISTRATION CATEGORY 

 EARLY 4/5 

 REGULAR 

 ONSITE 6/15 

DENTIST - FDA/ADA MEMBER

$0

$0

$10

NON-MEMBER DENTIST

$45

$45

$55


Description:
In this course, attendees will learn to identify the mistakes that could be sabotaging marketing efforts and costing the dental practice thousands every month. Ms. Mavrookas will detail how to reduce the ongoing hesitancy associated with advertising. She will also detail the things that are missing that could increase marketing results and ways to ensure the dentist isn't missing out on patients walking across the threshold of the door and into the chair. Attendees will leave this course with an understanding of marketing tools that can produce a higher return on investment from digital and print marketing efforts.

Full Sponsor: Scheduling Institute

Learning objectives:

Participants will be able to:

  • describe why new patient marketing has failed and the one thing missing that could drastically increase marketing results. 
  • identify what's happening in the practice right now that is taking new patients away from walking into the office and into the chair. 
  • reduce the ongoing dread, pain and hesitance associated with advertising, and implement the one thing that will immediately boost all the results. 
  • discover the one area of the practice that is costing thousands of dollars a day that can’t be neglected. 
  • understand marketing tools that produce a higher return on investment from digital and print marketing efforts.







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Florida Dental Association
545 John Knox Rd, Ste. 200
Tallahassee FL 32303
800.877.9922

fdc@floridadental.org