Florida Dental Convention
Website Design, Internet Marketing and the Perfect Recall System: The Internal and External Marketing Tools That Can Maximize Your Practice's Revenue
Course code: NC10
Start time: Friday, June 28, 2019, 9:00 AM
End time: Friday, June 28, 2019, 12:00 PM
Room: PALM BEACH
Recommended Participants: Dentists, Administrative Staff
Track: TECHNOLOGY, COMMUNICATION
Full Sponsor:
DoctorsInternet.com

Speaker: Dr. Joshua Gindea, DDS

About the speaker: Dental degree, New York University College of Dentistry; co-founder, DoctorsInternet.com; private practice, New York, NY.

I or members of my immediate family have a financial relationship with DoctorsInternet.com that may be relevant to this presentation.

Disclosure: I or members of my immediate family have a financial relationship with DoctorsInternet.com that may be relevant to this presentation.

REGISTRATION CATEGORY 

 EARLY 4/5 

 REGULAR 

 ONSITE 6/15 

DENTIST - FDA/ADA MEMBER

$0

$0

$10

NON-MEMBER DENTIST

$45

$45

$55

TEAM MEMBER

$45

$45

$55


Description:
While health professionals are among the most highly educated, talented and intelligent groups, most will admit to being uninformed about best business practices and how to grow their practices. The business of dentistry is never discussed in dental schools and must be self-taught or learned through (sometimes uncomfortable) experiences. Among the most under-used tools by the health professional is the use of website and internet marketing techniques. These tools can be used by every doctor to greatly expand their communication with patients, increase their internet presence, build their online reputation and vastly expand the scope of their practices. While website design and internet marketing are integral parts of an external marketing plan, perhaps the easiest way to increase revenue and profit margins is by building the perfect recall and reminder system. As a practicing dentist for more than three decades, Dr. Gindea is uniquely qualified to train his fellow health practitioners in the proper use of their website and the tools to increase their internet marketing to acquire greater numbers of new patients. Additionally, he has developed an incredibly unique and successful recall and confirmation system, which can serve as the ultimate internal marketing tool and drastically increase a practice’s revenue.

Full Sponsor: DoctorsInternet.com

Learning objectives:

Participants will be able to:

  • learn website design dos and don'ts and search engine optimization.
  • list your practice/business across the internet.
  • use social media as a tool to get higher searches and have patients advertise for you.
  • generate reviews and monitor online reputation.
  • understand tracking results and determining the return on investment.
  • shorten recall intervals.
  • implement a guided, strategic recall system and maximize income from this system.
  • learn about reconfirmation strategies and patient communication goals.







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Florida Dental Association
545 John Knox Rd, Ste. 200
Tallahassee FL 32303
800.877.9922

fdc@floridadental.org